Campaign Focus

REQUIEM FOR A DEAD SUN

PIANO VERTICAL

In 2013, drawn by the fleeting instant between night and day, Alain Roche created PIANO VERTICAL, a unique unconventional three-part corpus that sees a grand piano turned 90 degrees and suspended in the middle of the air.

PIANO VERTICAL began with IMPROMPTU, a recital at dawn in the heart of the city. In 2019, Alan continued with CHANTIER, a performance for solo piano and construction site sounds, at dawn.

PIANO VERTICAL | SOLSTICE TO SOLSTICE Part I & Part II

In 2023, Alain launched SOLSTICE TO SOLSTICE Part I in Munich, Germany. The project consists of 182 performances, one each day, at dawn, starting at the winter solstice in 2023 lasting until the summer sosltice in 2024. On the first day, Roche performed WINTER SOLSTICE, a solo piano piece composed especially for the occasion, during a residency on an island north of the Artic Circle in Norway.

Every afternoon for six months, Alain reworked a small part of WINTER SOLSTICE – in this way, each morning, the piece’s concept is slightly different. After 182 days, the winter piece metamorphosed, becoming SUMMER SOLSTICE.

PIANO VERTICAL | BLUE HOUR

BLUE HOUR is a solo acoustic piano concert that takes place at dawn, illuminated solely by the arrival of daylight. Whether the light enters the room through a large bay window or a small opening, the sunrise is a constantly changing process, before which pianist-composer Alain Roche invites the audience to pause for a moment.

During the 2023–2024 season, Alain Roche delivered a daily performance, for 182 consecutive mornings at dawn, during the blue hour, while suspended with his vertical piano, inviting over 15.000 people to look up to the sky and witness the renewed beauty of each day.

The piano composition SUMMER SOLSTICE, — evolving gradually from the piece WINTER SOLSTICE, compsoed near the Artic Circle in Norway in 2022 —, is at the heart is at the heart of the BLUE HOUR experience.

PIANO VERTICAL | CHANTIER

PIANO VERTICAL | KATEDRAL

WHCYPR.AGENCY's Approach

  • Press
  • Bookings
  • Management
  • Radio Plugging
  • Playlisting
 
WHCYPR.AGENCY - Artist Management Alain Roche
WHCYPR.AGENCY - Artist Management Alain Roche - Piano Vertical
WHCYPR.AGENCY - Artist Management Alain Roche - Chantier

Achievements

Increased Visibility & Streaming Performance
  • Increased streams across DSPs and fan subscriptions across social media channels.
  • Boosted track engagement and DSPs.
Expanded Reach / New Listeners
  • Support from DSPs across editorial playlists.
International Fan Engagement
  • Placements on industry publications.
WHCYPR.AGENCY