Campaign Focus
Producer and DJ Anperk’s live Techno set at Hangar 48, in Madrid, Spain.
WHCYPR.AGENCY's Approach
- Live Concert Coverage
- Visual Media Production: Photography and Video
- Promotional and Marketing Content Creation (Social Media, Advertising)
- Artist Promotion
Achievements
Increased Visibility
The campaign significantly boosted FCTC AGY’s visibility and credibility as an international Techno management and booking agency. After publishing the promotional material, the agency signed 4 new artists and experienced an increase of 60% in booking requests.
Promotional Assets
Photos and Videos from the event were used by FCTC AGY to strengthen its brand identity online. The materials were also used to update the artist’s brand, and in the rollouts of the music albums that followed.
Brand Credibility & Recognition
The campaign succeeded in enhancing FCTC AGY’s recognition and positioning as a new powerplayer in the London Techno scene.
Partnerships
Post-event, we secured two partnerships with legacy UK Techno radios for FCTC AGY: Fnoob and Bloop London.